This campaign centers around bringing those relaxing Sunday vibes into your working week, by encouraging us all to head home for a midweek Lamb Roast – on which campaign focuses in the other videos.
Sunday. A lazy day for taking a break, relaxing and a long Sunday lunch. Isn’t it a day you’d like to repeat over the other days of the week?
BMF’s joint executive creative directors, Carlos Alija and Laura Sampedro, said: “The creative challenge was to convey the Sunday spirit in a regular weekday through every single element of the ad.”