ING bank commercials from their new advertising campaign positions the ING as a bank which reacts very fast to every change in their client’s life. For example, if a client gets mugged or looses his debit card, it is changed immediately. Or if the client runs out of cheques, the bank automatically reorders them. And also if a client needs to transfer funds instantly, the can do that with mobile banking. How ING provides these services is shown in commercials below.