League Against Cancer and advertising agency Y&R Peru have released this affective video campaign lately.
The campaign encourages to take care of yourself and wear sunscreen to prevent skin cancer. The video takes place at a beach. Everyone, including a lifeguard, suddenly becomes anxious, when a lady is about to go swimming. It seems that some kind of danger is lurking under the water. However, the danger might lurk somewhere else.
Watch this ad with an unexpected twist in the end.