BMW i3 Commercial: Newfangled Idea

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BMW i3 and advertising agency Kirshenbaum Bond Senecal + Partners have released this witty spot recently.

This is the Super Bowl spot and it features legendary duo – broadcast journalists Bryant Gumbel and Katie Couric. The first part of the ad takes us twenty one years back, when they were inquiring about the internet on television. Today the anchors are perplexed about i3 – the new exciting and innovative technology.

Watch the video and have a good laugh.