Checkers Commercial: Inflation, Down Boy!

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Checkers and advertising agency 99 Cents from Cape Town have released this adorable video spot recently.

Meet Inflation – the cutest bulldog of all. He follows you around, looks with his sad eyes, asks for a cookie and destroys your favorite toy. Checkers offers not to be affected by inflation and save money at their supermarkets. We love the video and the metaphor, that creatives have adopted to make their point.

Watch the video and have a good laugh.