Equinox Commercial: Made Me Do It

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Equinox and advertising agency Wieden + Kennedy have released this bold video spot recently.

This is a manifesto – the brand encourages to forget about your New Year’s resolution to be better. Be bolder instead – that is so much more fun. The rock’n’roll style video features courageous people, who live differently. As they wish. A cool song also adds up extra excitement and you won’t even feel it when your heart will start beating faster.