Kraft Commercial: Orange Square

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Kraft and advertising agency Union from Toronto have released this delicious video spot.

That’s right – it is a tasty ad, which made us salivate. Kraft is promoting its yellow square. What could it be? Yes, a piece of cheese, of course. So the creatives assume, that when we see that, we see a hot, crispy and creamy sandwich. Thus we produce a craving instantaneously. Not bad. Simple and to the point.