NEFCU Commercial: Heart

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NEFCU and advertising agency DeVito/Verdi have released this amusing video recently.

The spot promotes a bank, that says it isn’t one. The brand is all about better banking, because it is not a bank. And one can believe all sorts of things, if they are complemented with a song. The creatives have pulled off a really nice musical, where three bankers perform a song with very wise lyrics: “I’d only be a human, if I had a heart”. Now put that in your pipe and smoke it!