Pedigree Commercial: First Days Out

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Pedigree and advertising agency BBDO from Brazil have released the most beautiful spot of the month.

The commercial is a true tearjerker – so sensitive and warm! It features two men, who have been just released from the prison. They were having quite a hard time, having to readjust to the new circumstances of life. Pedigree offered them to adopt a dog. See how their lives changed after that. By the way: the spot has gone viral immediately after release.