התאמת גודל מסך
Resize out
Resize in
Resize אתחול
Done הושלם
Prius. Live Happy.

Prius. Live Happy.

נצפה 1,115 פעמים

אימות אנושי

8.0
תודה, ההצבעה שלך נרשמה ותופיע בקרוב.
כן
לא
תיאור הוידאו:

Based on a modern day fairy tale, the Prius will use the "Live Happy." campaign to keep its position as the #1 selling hybrid vehicle.

Every element in TV, print, and web was 100% handmade. It was either painted, cut out, or sculpted from different materials, and then photographed and brought into After Effects & Photoshop to make a 3D world.
Most images are ripped off google and made in the computer, and we have lost the fun and playfulness in actually making things. We wanted to give this campaign a charming human quality while also utilizing all technology available.
Michelle Pokorny CW & Alicia Benz AD
Miami Ad School, Miami
TV Spot: MAS Gold, 2009

תגובות