התאמת גודל מסך
Resize out
Resize in
Resize אתחול
Done הושלם
Regaine “The Date”

Regaine “The Date”

נצפה 1,406 פעמים

אימות אנושי

Success תודה, ההצבעה שלך נרשמה ותופיע בקרוב.
8.0
כן
לא
תיאור הוידאו:

Digital Brand Campaign 2016

In 2016 Johnson & Johnson launched a robust brand campaign for its anti-hair loss product Regaine (known Rogaine in some markets). As one o the only products scientifically proven to work in a market segment flooded by competitor products with no effectiveness, Regaine reached out to my team at VICE to create and produce a digital campaign that would cut through the noise. Confident in the product's functionality, the digital team and brand team at Johnson & Johnson took the bold step in trusting us to change the way such products are generally communicated: Lots of dry graphs, questionable paid-for testimonials, and big promises with a lot of print.

תגובות