Steinlager Pure Commercial: Born to Defy

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Steinlager Pure and advertising agency DDB have released this awesome video spot recently.

The commercial features William Trubridge – a 15 x World Champion FreeDiver. The camera crew follows him as William dives into one of the most dangerous sites. The underwater hole can suck him down, his body can freeze. However, the champion chooses to define things himself. The campaign is really strong and visually compelling.

Watch the ad and tell us if you liked it.