The Football Association: Respect the Technology

The ad raises our awareness about respect. It features angry and miserable parents, who bully their own kids. Instead of supporting and loving them unconditionally, adults address the worst things towards the youngsters. But then a robot comes in and teaches them some respect. The Football Association, however, encourages to manage your anger without the help of technologies: would any robot know politeness better then you? The spot raises some very important questions and yet is funny.

Watch the spot and have a good laugh.