The spot was viewed almost 42 million times and has become an online sensation this year! The creatives have made a devil baby, put it in a remotely controlled stroller and hit the streets of New York. See the shocking scenes of terrified pedestrians, as the evil baby scares the hell out of them.
Michael Krivicka, Thinkmodo founder, said that the prank “was an interesting social experiment to see how many people would bother to check on an abandoned stroller”.
Watch the video and tell us what do you think about it.