Wendell Potter: Corporate PR is Killing Healthcare
As Vice President of corporate communications at CIGNA, Wendell Potter managed public relations for one of the biggest HMOs in the country. He gradually became increasingly appalled by the effect of the for-profit healthcare system on ordinary Americans and the PR machinations funded by increasingly unaffordable premiums. In 2007 he resigned and became a whistleblower. He made national headlines with his scorching testimony before the Senate panel on health-care reform in June 2009. Now a senior analyst at the Center for Public Integrity [PRWatch.org], he is here to talk about his metamorphosis and his book: Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans.